Copywriting & Marketing Assets

Orisha Creative

The job: Build Orisha's reputation online through collaborative partnerships, strategies and campaigns that amplify the brand's visibility and organic growth.

Results:

44% of affiliate enrollment goal within the first 5 weeks of launching.

33% increase in social media following.

59% increase email list subscribers.


Toronto Public Library

The job: Manage a diverse programming portfolio and develop integrated marketing plans across multiple channels.

Results:

73% increase of programs.

200% increase in attendance.

…Without a budget increase.

  • TPL What’s ON blog posts focus events and program series. They also highlight other aspects of TPL services including collections, branches and YouTube channel, and pay tribute to strategic partners.

    They are easily repurposed into social media posts and media releases.

    Here are a few examples of event recaps:

    The Many Faces of Kate Mulgrew

    Child Soldier: The Story of Michel Chikwanine

    Here are a few examples of program announcements:

    Meet Brian Brett, Poet In Residence

    Eh List Season Announcement

    (View all published TPL What’s On posts penned by myself here.)

  • Description text goes here

    ASSETS

  • Internal clients included serving other TPL departments to ensure their marketing and communications needs where met, largely for enrollment initiatives.

    Here is an example of two pieces I created in collaboration with the Multicultural Services Committee and our design team:

    Insert

    Postcard

  • Asian Heritage Month

    Black History Month

    Indigenous Celebrations

  • The eh List Author series brand hadn’t changed since it’s inaugural season (10 years earlier). We wanted the new look to invite participants in, showcase the talent and be more representative of Toronto. The project included a new logo, in-branch promotional assets and print & digital advertisements.

    Below is the evolution of the final looks.

    Original

    Brand Refresh

    Full Re-Brand

POSE Dance Co.

The job: Oversee all administrative and marketing aspects of the company; develop progressive dance courses; organize dance events and socials.

Results:

STAT ABOUT DANCE CLASSES

First Latin dance company in Toronto to coach women-only performance teams.

Sold-out first ever Toronto Salsa Ball (400+ participants)

Under Construction

Copy and promo samples coming soon!

Sarah W